During JavaOne I had a minute or two talking with two Fiorano
team members: Vinay Kalra and Sreenivasa Rao Sugguna.
What is Fiorano?
Fiorano  is a commercial Business Integration Platform, including
the lowest latency Java Messaging Server in the world according our own
What a strong statement, how did you get to this conclusion?
We have our own benchmark  where we prove to beat other commercial
messaging systems from vendors like IBM, TIBCO, Oracle . You can download
the benchmark from our site . Simple posting:
we leverage up to fifty thousand messages per second.
Do you have open-source tools as well?
No, we produce a set of proprietary tools. The core of our
business is our Java based Business Integration Container and then we
have a friendly GUI called Fiorano Studio. The Studio makes really
simple to the business intelligence analysts and architects to
orchestrate the Java EE applications. The Fiorano Studio is a Netbeans
RCP application and comes with the designer tools required to configure
an ESB workflow.
* I had the chance to play a bit with the Fiorano
Studio, and it looks like the OpenESB tools available in the Netbeans
platform, but it is faster and more reliable. You have a drag-and-drop
canvas where you compose the application workflow and then you can
deploy and test directly on a Java EE container.
What else we can expect from Fiorano?
Fiorano focuses in reducing the learning curve of its operators,
it is a very ease of use tool that comes with complete support and
documentations. Our customers portfolio includes some of the 500 richest
companies out there and our customers usually manifest satisfaction and
highly productivity with our tools.
What about the company, where is it? An Italian company
I suppose (the brand of the company is written with
No no (lol) we are not Italians. Fiorano Headquarter is located
at Silicon Valley and our team has around hundred people worldwide,
including offices in Singapore, New Jersey, London and Japan. The reason
of the name and fonts is because the founder of the company likes the
cars of Ferrari.
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Vinay Kalra and Sreenivasa Rao Sugguna during the JavaOne 2009.
With Fiorano I closed my series of short interviews in the
JavaOne Pavilion. It was really fun to behave like a reporter for a week
and I plan to repeat the experience some day. From the lessons
I confirmed my early impressions about the impossibility of
keeping the blog quality while following a conference. From the
other side I felt very comfortable offering the booth people a chance to
talk and to expose their products. They have a lot to say, and many
booths include the developers of the tools. I visited several other
booths, where I could know in person the editor of the TheServerSide
website and almost everyone who produces software in SUN Microsystems.
Nice time, if you have a blog you should try to include the booths
blogging in your next conference.