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Samsung bada Developer Challenge

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Samsung unveils winners of the Samsung bada Developer Challenge
- Polish developer Mooncoder's LittleSailor wins the grand prize, receives US$300,000
- Award ceremony held as part of the bada Developer Day in Seoul celebrating 1st anniversary of bada
- bada platform strategy and developer support programs mapped out in detail
Samsung Electronics Co. Ltd., a leading mobile provider, today unveiled the award winners of 'bada Developer Challenge,' a bada application development contest that took place between May and December in 2010, on its bada Developer site (developer.bada.com).

The bada Developer Challenge, whose total prize money amounted to US$2.7 million, attracted 2,077 individual and corporate teams from 54 countries. Samsung selected 34 applications as the final winners of the competition targeting developers worldwide. The bada Developer Challenge winners will be given marketing support so that they can promote their applications on Samsung Apps site (www.samsungapps.com).

The grand prize, Samsung bada champion, whose prize money is US$300,000, went to LittleSailor of Mooncorder in Poland, a 3D yacht racing game that allows users to experience a realistic sailing simulation with the help of intricate controls and colorful graphics. The LittleSailor scored the highest in the categories of creativity, commercial potential, functionality and user friendliness.

Other winners, who received US$100,000 each, include badaSports, Doogies, Bang, WAMO_Camera, TouchRetouch, Bling-Bling Reader, Parking -1st place winners in eight other categories such as Entertain Me, Easy Life, Mates and Dates, On the road.

"We are extremely happy to receive the top award in the contest organized by Samsung Electronics, a leading global company," said Syzmon Ulatowski, of Mooncoder which developed the grand prize winner LittleSailor. "We believe bada will evolve into a platform that offers great opportunities to developers through Samsung's existing competence in the mobile area. We will continue to join developer initiatives organized by Samsung in order to develop more interesting and useful applications."

The bada Developer Challenge award ceremony was held as part of the events for the bada Developer Day in Seoul marking the first anniversary of the open smartphone platform. During the events, Samsung outlined the progress bada made in the past year, and presented the promotion strategies for bada platform and a set of developer support plans.
"Samsung Electronics is deeply grateful for all the developers who have joined bada Developer Challenge," said JK Shin, President and Head of Mobile Communications Business at Samsung Electronics. "The company will roll out more bada smartphones and take various steps to help bada developers develop high-quality applications that can appeal to customers."

In addition to the first smartphone Wave, launched in June this year, Samsung rolled out several following models such as Wave 525, Wave 533, Wave 575. Samsung has since sold more than 3 million bada smartphones worldwide. The sales of bada phones is expected to top 5 million units before the end of 2010.
Samsung Apps, Samsung's application store, gained a growth momentum with the launch of bada-based Wave phones in June, and as of December 08, the total number of application downloads worldwide is expected to surpass 60 million, demonstrating its popularity among smartphone users. Samsung Apps introduced its service in Britain, France and Italy in September 2009, and is now available in 118 countries, generating positive user reviews thanks to high quality contents in gaming, SNS, E-book and innovative services customized for local lifestyles.
Samsung has successfully built up bada Developer site for developers across the world. To provide better mobile eco-system, Samsung plans to introduce diverse developer support programs on top of bada Developer Day that will be held regularly in key markets. The support programs include online and offline education courses for bada programming, online consulting via bada Developer site (bada.developer.com), and support for the publication of bada technical books.
About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.