Sun wants to dramatically increase the number of Java developers with Rave. They believe a significant portion of this increase will be accomplished by broadening the audience rather than converting existing developers. Many of these new faces will be end-users, or domain-experts.
Perhaps its just me, but it seems I’ve recently been encountering quite a few pronouncements declaring the end of green field development. I'm not exactly sure what many of the authors necessarily mean, but most make it sound like the party's over.