HipLogic, a Fremont, Calif.-based startup that is trying to bring the app-like experience to mass phone market, has raised $7 million in a second round of funding. Bay Partners led the round, and new investor Accrue Sports and Entertainment Ventures participated, along with existing investors Benchmark Capital and Stage 1 Ventures.
The company, formerly known as Numobiq, raised $4.5 million back in Feb. 2008. Since then, the company has been able to get its platform up and running on a number of smartphones and feature phones, it said, and is currently deploying it via Carphone Warehouse in Europe. The round will go towards further development.
