Liberating TLDs gives companies the opportunity to open a top level for federating and branding products, communities.
I doubt microsoft ever get one, whatever.microsoft is too long and anything.msft is much too obscure.
But, sun opening a .java TLD would for sure be a great opportunity for them and us. After all, sun made the move of changing sunw to java, why not getting their own TLD, now?
Not...
