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Max Goff

Max Goff is the Chief Marketing Officer for Digital Reasoning Systems, Inc., headquartered in Nashville, Tennessee. He is a 20-year veteran of software development with 9 years at Sun Microsystems, 6 of which were spent serving as a Java technology evangelist, specializing in JMX, Jini, and Jxta technologies. He is a published author, writer, and inventor with three distributed computing patents. Goff holds an M.B.A. from the University of San Francisco, and is a Paul Harris Fellow of Rotary International. He is also a member of the IEEE and a professional-level member of the World Future Society.

 

Articles

The Artisan and the Artilect, Part 3
Max Goff concludes his series on the future of artificial intelligence and compares the roles of the human craftsman and the human-created superior intellect.
The Artisan and the Artilect, Part 2
Max Goff continues his series on the future of artificial intelligence and compares the roles of the human craftsman and the human-created superior intellect.
The Artisan and the Artilect, Part 1
Max Goff previously compared the professions of "The Blacksmith and the Bookkeeper," one of which is extinct while the other thrives. In his new series, he looks to the future of artificial intelligence and compares the roles of the human craftsman and the human-created superior intellect.
The Blacksmith and the Bookkeeper, Part 3
This series of articles explores the role of the blacksmith and the bookkeeper in 19th century economies, explains the extinction of the one and the growth of the other, and compares the postmodern role of programmer to both, culminating in forecasts for the likely evolution of software...
The Blacksmith and the Bookkeeper, Part 2
This series of articles explores the role of the blacksmith and the bookkeeper in 19th century economies, explains the extinction of the one and the growth of the other, and compares the postmodern role of programmer to both, culminating in forecasts for the likely evolution of software...
The Blacksmith and the Bookkeeper, Part 1
This series of articles explores the role of the blacksmith and the bookkeeper in 19th century economies, explains the extinction of the one and the growth of the other, and compares the postmodern role of programmer to both, culminating in forecasts for the likely evolution of software...

Weblogs

JavaOneXI – Sun Spots, bleeding and other cycles
The last day of JavaOne 2006 began much like the first day of JavaOne 1996, with the intrepid Scott McNealy providing comic relief, pithy comments and yet another top ten list. There was something...
JavaOne XI – Searching for Google
Still enjoying a market cap over $100 billion despite a rocky market the past few weeks, Google is nearly as well capitalized as IBM, and over 8 times that of Sun. The extent to which stock price is...
JavaOne XI – Inner Beauty and Bad Feng Shui
I’ve never been to Mecca … not literally nor metaphorically. I did take a vision quest once, years ago earnestly seeking much needed insight via a journey through four Western states and my own...
JavaOne XI - Field of Themes
Field of Themes

“For everything that matters.” That’s the power of Java, or at least another one of the themes at the conference this year. It’s a nice slogan, though it doesn’t mean...

JavaOne XI - What Themes May Come...
What themes may come must give us pause...

Themes.jpg

The night before:

The theme...

JavaOne XI - Going to JavaOne ... Again
Has it been a year? Actually, no, it's been eleven months since the last Moscone soiree. Eleven months ago, the eleventh JavaOne, eleven years in the standard solar cycle ... this year should be...
JavaOne - X - Catharsis and Denouement
In his book A Different Universe, Robert B.
JavaOne - X - You Had Me At Hello
I admit it: I really like Jini.

I have had a strong Jini bias since first learning about it, which was, to my reckoning, right before it was officially released...

JavaOne - X - Java Loves You
Yesterday I reported that there seemed to be more attendees this year ... which does still seem to be the case today. But I'm hedging now, because there was no official announcement (at least none...
JavaOne - X - The Age of Participation
The Age of Participation.

That's was the focus of the Jonathan Schwartz keynote this morning. The Age of Participation ... presumably not named for...

Java One - X - Early Monday
I generally tend to wake early on travel days with the nagging thought that I need to repack my bags, even though I pretty well packed everything the night before. Yesterday morning was no exception...
Blogging JavaOne
Arun Gupta's Blog a few days back referenced joint Sun/Microsoft sessions at JavaOne. Clearly,...
Fire and Ice ...
According the a recent article in the
Moore in Storage
My old friend Peter Karlsson (formerly of Sun) recently wrote to say he had gotten married in Singapore (which is itself of rite of passage) and had also joined the ranks at Micro$oft. I was pleased...
Forget Nip & Tuck -- Could There Be an RFID Implant in Your Future?
Is the Idea of implanting a passive RFID tag inside your body something that raises your Orwellian fears? Do you get Biblical "End-of-Days" shivers?
The Incredible Shrinking Workforce
Eric Chabrow recently contributed an article to Information Week...
To Blog or not to Blog...

I left the employ of Sun Microsystems in November of 2002, after nearly 9 years of service, the final 6 of which were spent traveling our fair globe with the heady title of "Technology Evangelist...